"Utilizing Storytelling and Innovative Social Media Strategies to Help Researchers Reach the Public"
Ahead of the first annual Social and Sustainability Science in ASEAN: "Agri-Food Systems, Rural Sustainability and Socioeconomic Transformations in South-east Asia," the Center for Social Development Studies (CSDS) and the Stockholm Environment Institute (SEI) held a special training workshop for interested participants of the conference to build their communications capacity, particularly using social media platforms and unique storytelling to reach wider audiences both online and in-person. The workshop convened on the afternoon of Monday, 22 January, 2018 and was attended by participants from around the region and beyond. Bobby Irven of CSDS and Anneli Sundin of SEI created and conducted the two hour session.*
The workshop began by going over the basics and setup for utilizing the social media platforms of Facebook, Twitter and Instagram to present research in the forms of multimedia and engaging copy to reach audiences beyond the traditional academic spheres. Actioning the recommendations and implications of scientific research was the theme of this workshop, so practical applications as they relate to social media were the focal point of this section.. The discussion then moved onto the topic of storytelling and how mastering this age-old communications strategy can actually be very effective for researchers to better engage audiences and create buildup and excitement around their various projects. Attendees were challenged to begin putting these techniques immediately into practice, with ample opportunities to begin blogging and tweeting about the conference and beyond.
*Full presentation and materials from training will be available to public in one weeks time.
For more information on the content, please visit the original announcement page.